First a Space is created. Unlimited Spaces can be created for an Organization. Spaces can contain unlimited Projects.
The name of the Space will be the name of the smart contract deployed onto the blockchain.

POST /mint/v1/spaces
  "name": "YourSpaceName",
  "symbol": "YSN",
  "network": "polygonMainnet"

With your Space created and deployed you can now create a Project(s) under that Space.

What’s Next